On January 13, 2010, the Second Annual Women in Business event was held, with a sold out crowd of over 200 women and less than 5 men, at the Red Bull headquarters in Santa Monica. The event was designed to inspire and transform individuals through the contributions of influential women in the sports marketing industry. We also sat down with Mike Egan, the Manager of Design and Marketing of 71 Magazine, an interactive bodyboarding magazine, published in Australia, to get a male’s perspective of sports marketing. In the end, we learned that you must do what you love and have a passion for.