One of the questions I get again and again comes from business owners who either just started a blog or who are seriously considering doing so - they want to know what to blog about.

So instead of go over the basics, such as lists, flagship posts, tutorials, and other posts you’ve seen on pretty much every blog, I want to cover a few ideas making their way onto more and more company blogs.

1. Share Your Company’s Voices

Break free from the idea that your company needs one voice. Sure, you need to brand your image and name with your purpose and why customers need you, but that’s not to say limit your voices to just one.

Instead, consider featuring a few voices from around the office. Google does an excellent job with this – in fact, the Google blog features over 47 blogs created by Googlers! To implement this technique into your own blog, consider posting posts written by your fellow employees. This is a great opportunity to create CEO posts, IT spotlights, human resource posts, and interviews with various people around the company. Consider audio interviews for those who listen to podcasts during work, videos for those watching, and traditional posts for everyone else.

Keep it short. Keep it interesting with humor and innovation. Keep it active by posting regularly.

2. Quick Polls

The great thing about polls is that they allow the community to share with each other.  If you use wordpress and use the WP polls plugin, you’ll be able to see statistics, which is nice because it allows the community to see where everyone stands on a particular subject.

We use the polls gadget from Google Friend Connect here.

3. Reader Questions

Encourage further involvement from your readers by posing questions and posting your answers. A solid way of collecting questions can be through a newsletter, post, or Twitter update - read more about How you can Find Customers on Twitter.

4. Video Tours

Another way to grasp your customer’s attention as both a professional entity, authority in the field, and dependable friend is to provide video tours of the workplace. This can work extremely well for those who constantly change location – the more locations you tour, the more dynamic and exciting.

Consider taking your potential customers on a tour of your office, warehouse, corporate office, and other places that go unseen by customers. By opening up and sharing your business environment you have the chance of impressing your readers, which can help funnel them into customers.

5. Web Show

Go a step further if you’re video editing savvy and produce an actual show. Again, this might be suited better for those who travel around more often, say plumbers, architects, and landscape professionals, because it will require fresh subject matter often. If produced well and professionally – in terms of quality, not price – you could generate a strong following, which in turn can lead to an exceptional group of potential customers.

6. Viral Videos or, Creative Destruction

This might also fit in the above point, but it’s specific enough to cover in detail. Perhaps the most popular example of this type of post are the videos from Will it blend. Creative destruction usually involves your product, something from pop-culture at the moment, and an underlying demonstration. With the videos from Will It Blend, the marketing team does an exception job destroying popular items, the iPhone being the most popular example, with their awesome blender. A sprinkle of humor and quirk, and they’ve created one of the best viral video shows produced by a company.

The viral videos catch the attention of literally everyone due to the idea of destroying either pop-culture products or items never before blended and pull them in to see more. Once they’re in, the customers realize the company has a pretty good blender that can blend pretty much anything. What blender would you chose to buy at this point?

To keep it organized, the website divides its dangerous “Do not try this at home” videos from it “Try this at home” videos, which feature common recipes.

Further reading: 21 Things that Impress a Customer Online

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